Sunday, July 1, 2012
21 Internet Marketing Statistics from Hubspot
6:10 AM | 
Posted by
LEADERHUNTRESS |
I pulled this up from Hubspot -- a company that helps professionals "get found" on the internet with marketing software. They were a big help to me for three years because they have a tremendous array of educational programming, so as things change in web marketing, subscribers can learn as it happens.Subscribe to their blog- it has good pieces. This one appear today. hey say these are stats that may surprise us. Most are not surprising but here goes. My comments follow in caps.
1) The more posts per day, the less engagement -- when a
brand posts twice a day, those posts only receive 57% of the likes and
78% of the comments per post. (Source: Track Social) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. THIS MAKES ME WONDER ABOUT WHY DEMS/OBAMA ARE POSTING SO MANY TIMES A DAY- OR MAYBE IT WAS JUST YESTERDAY WHEN I GOT 6 MESSAGES TO MEET THE FUNDRAISING DEADLINE...
2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. (Source: Epsilon and DMA) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. NO SURPRISE HERE. TARGETED PR WORKS FOR US.
3) On average, companies respond to only 30% of social media fans' feedback. (Source: Factbrowser) Engagement is rare. Stand out from your competition by caring and engaging with your social media community. THIS IS WHY I DON'T DO IT- I THINK YOU DO BETTER POSING A A FICTIONAL CHARACTER OR A DEAD CELEBRITY OR EVEN A DOG.
4) The average tablet user spends 13.9 hours per week with the device. (Source: OPA) The tablet is quickly becoming the new laptop. Survey
your customers and leads to understand how they are using tablets, and
let that data influence future marketing strategies targeted at tablet
users. NO NEED TO SURVEY YOUR CUSTOMERS-WE ALL KNOW IT'S HAPPENING.
5) Text messaging users send or receive an average of 35 messages per day. (Source: Forrester Research) Peer-to-peer
communication through text messaging has become of core part of
society's communication infrastructure. Is there is any possible
communication that your customers and prospects would like to receive
via text message? I THINK SELLING VIA TEXT MESSAGING IS HORRIBLE PERSONALLY. TEXT MESSAGING HELPS YOU FIND PEOPLE-TELL THEM WHATSUP- AND IS, IN EFFECT, LIMITED TO PERSONAL MESSAGES- VITAL BUSINESS MESSAGES-NO SALES! UGH!
6) Email opens on smartphones and tablets have increased 80% over the last six months. (Source: Litmus) Mobile
devices have become a major source of email usage. Make sure that your
email marketing message displays properly on mobile devices to maximize
the results of your sends.
THIS IS A GOOD POINT. WHICH IS WHY MY NEW LOGO ROCKS.
7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. (Source: Display Search) Internet
connectivity is becoming standard for all devices. With the internet
becoming a bigger part of the living room, plan for how this change
might disrupt your current broadcast marketing tactics. THIS IS INTERESTING. WILL COMPUTERS DISPLACE TVs--? THIS IS THE AGE OF CONVERGENCE. BUY YOUR HARDWARE ACCORDINGLY.
8) By 2016, more than half of the dollars spent in US retail will be influenced by the web. (Source: Forrester Research) Commerce is shifting more and more online. Make sure that you have a method to easily sell your product or service online. Tweet This Stat!
9) In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Source: Marketing Science) Brands aren't providing the right kind of content and experience to engage their fans. Ask your Facebook fans what type of content they want to see, and then give it to them! I WONDER WHY SOMEONE THINKS FANS WOULD KNOW WHAT KIND OF CONTENT THEY WANT THAT AN ACTUAL BRAND WOULDN'T KNOW. I'D LIKE TO SEE AN EXAMPLE OF WHEN FANS ARE SURVEYED- THEY TELL E THE BRAND SOMETHING THAT WORKS.
10) 45% of the world's 2 billion internet users live in Asia. (Source: Ecommerce Europe) If
you actively sell and market to Asian markets, the internet is a
channel that can't be ignored. Understand how internet usage and habits
differ in Asia compared to the United States. IF YOU'RE SERIOUSLY INTO E COMMERCE THIS IS RELEVANT- MOSTLY IT'S NOT.
11) 61% of emails received at professional email accounts are non-essential. (Source: Mimecast) Inboxes
are overflowing with marketing email. Use personalization, proper
timing, and offers valuable to the recipient to break through the
clutter and be seen.
12) 20% of Facebook users have purchased something because of ads or comments they saw there. (Source: Ipsos) People
are influenced by, well, other people. Use paid and organic marketing
on Facebook to influence the conversion actions that drive your
business. WE ALL HATE FACEBOOK'S NEW INTERRUPTING ADS.
13) 17% of the top 1000 search terms on Twitter "churn over" on an hourly basis. (Source: Twitter) Twitter is all about novelty and news. Publish more frequently and focus on timely content to appeal to Twitter's hungry users.
14) U.S. consumers send 2.304 trillion text messages per year, up from 2.052 trillion in 2010. (Source: CTIA) Wow!
That is a ton of text messages. If you are marketing to heavy texting
demographics, consider incorporating a text message opt-in as part of
your campaign.
15) 40% of the accounts and 8% of the messages on social media sites are spam. (Source: Businessweek)
Email isn't the online platform with a spam problem. Take the time to
customize your social media account and content so you stand out from
the spam bots.
16) 88% of adults in the US have a cell phone, 57% have a laptop, 19% own an e-reader, and 19% have a tablet. (Source: Pew Internet)
The cell phone is the dominant communication tool in the United States,
but information consumption is fragmented. Optimize your digital
marketing for all of the screens and devices used by your target
audience.
17) 64% of smartphone owners are use their mobile devices to shop online. (Source: eDigitalResearch) The smartphone is ripe with impulse shopping revenue. If you sell goods online, target specific campaigns to smartphone users. Scary!
18) YouTube users watch more than 3B hours of video per month. (Source: YouTube) Video
is a major part of the online experience, but it's different from
traditional broadcast productions. When integrating online video into
your inbound marketing strategy be sure to consider not only production
value, but length. Most successful online videos are less than two
minutes long.
19) About 1 in 3 bloggers are moms. (Source: Nielsen) When
looking for blogging expertise, look no further than the mommy
bloggers. Everyone has influence and expertise you can learn from and
leverage. I can see where Mommy blogging is successful. Where else do you have so many college educated people in a situation where they are learning "on the job" and need to share and exchange information with peers? Mommying is terrifying. I'm kind of glad there wa sno internet in my early Mommying years because it would have given me one more thing that would distract me from my children. Work was already distracting. Those with no work have more time for this.
20) 73% of smartphone owners access social networks through apps at least once per day. (Source: Lightspeed Research) Social is mobile. Make sure that content you're sharing on social networks -- like your blog articles and landing pages -- are optimized for mobile devices.
21) 91% of online adults use social media regularly. (Source: Experian) Social
media is fully integrated into communication culture. Make sure it is
an integrated part of your marketing strategy, too.
Which of these internet marketing statistics was the most surprising to you?
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