Thursday, November 3, 2011
Becoming an Expert in Marketing Now: A Slippery Slope-but Get out there
9:14 AM | 
Posted by
LEADERHUNTRESS |
This just in from Robert Fleming, President/CEO, eMarketing Association:
"Everything comes with an expiration date. Your college diploma, your knowledge and experience become dated, even your life won't last forever. Yesterday is gone, and with it all the old rules, processes and techniques. Marketing is evolving at a staggering rate, and if you are not on the steamroller you will be under it. There are hazards and opportunities in this new marketing landscape, continue to develop and learn and you can meet the challenge, and take advantages of the opportunities. The worst thing you can do as a marketer is nothing. Don’t read books and articles on marketing trends, don't attend conferences, seminars and trade shows, don't do your homework, and you will be quickly left behind. Squished."
"We now compete in a global market, unlike any in the history of marketing. Knowledge and execution are the keys to the new marketing universe."
"If you haven't already, subscribe to some good tech and marketing publications and blogs. But be aware that nobody nowadays is really an expert, we are in unchartered waters, a place where no one has ever been (like star trek). So take information, research it, collaborate it, build your networks, partner with your competitors and keep focused."
"I will be at the ad:tech show in NYC next week, my twitter is: @fleming29 if you are there, I would love to meet you, so tweet me and we may be able to get together. Making new connections, and renewing old ones is essential. While your efforts in professional development may not always be super successful, one thing is for sure, you will most certainly fail if you don't even try."
Mr. Fleming, who has managed to put into words exactly what I think about how difficult it is to really be on top of ALL OF THIS will be at Ad Tech in NYC next week and has an event in April that is the one event you won't want to miss (if you decide to get as much as you can in ONE event). This is THE one. SF: in April (what could be better)?
http://www.emarketingassociation.com/2012/register.html
"We now compete in a global market, unlike any in the history of marketing. Knowledge and execution are the keys to the new marketing universe."
"If you haven't already, subscribe to some good tech and marketing publications and blogs. But be aware that nobody nowadays is really an expert, we are in unchartered waters, a place where no one has ever been (like star trek). So take information, research it, collaborate it, build your networks, partner with your competitors and keep focused."
"I will be at the ad:tech show in NYC next week, my twitter is: @fleming29 if you are there, I would love to meet you, so tweet me and we may be able to get together. Making new connections, and renewing old ones is essential. While your efforts in professional development may not always be super successful, one thing is for sure, you will most certainly fail if you don't even try."
Mr. Fleming, who has managed to put into words exactly what I think about how difficult it is to really be on top of ALL OF THIS will be at Ad Tech in NYC next week and has an event in April that is the one event you won't want to miss (if you decide to get as much as you can in ONE event). This is THE one. SF: in April (what could be better)?
http://www.emarketingassociation.com/2012/register.html