Sunday, July 1, 2012
21 Internet Marketing Statistics from Hubspot
6:10 AM | 
Posted by
LEADERHUNTRESS |
I pulled this up from Hubspot -- a company that helps professionals "get found" on the internet with marketing software. They were a big help to me for three years because they have a tremendous array of educational programming, so as things change in web marketing, subscribers can learn as it happens.Subscribe to their blog- it has good pieces. This one appear today. hey say these are stats that may surprise us. Most are not surprising but here goes. My comments follow in caps.
1) The more posts per day, the less engagement -- when a
brand posts twice a day, those posts only receive 57% of the likes and
78% of the comments per post. (Source: Track Social) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. THIS MAKES ME WONDER ABOUT WHY DEMS/OBAMA ARE POSTING SO MANY TIMES A DAY- OR MAYBE IT WAS JUST YESTERDAY WHEN I GOT 6 MESSAGES TO MEET THE FUNDRAISING DEADLINE...
2) The click-through rate on triggered messages is 119% higher than “Business as Usual” messages. (Source: Epsilon and DMA) Using personalized and timely lead nurturing with marketing automation is an important strategy for improving the overall performance of your email marketing and customer generation. NO SURPRISE HERE. TARGETED PR WORKS FOR US.
3) On average, companies respond to only 30% of social media fans' feedback. (Source: Factbrowser) Engagement is rare. Stand out from your competition by caring and engaging with your social media community. THIS IS WHY I DON'T DO IT- I THINK YOU DO BETTER POSING A A FICTIONAL CHARACTER OR A DEAD CELEBRITY OR EVEN A DOG.
4) The average tablet user spends 13.9 hours per week with the device. (Source: OPA) The tablet is quickly becoming the new laptop. Survey
your customers and leads to understand how they are using tablets, and
let that data influence future marketing strategies targeted at tablet
users. NO NEED TO SURVEY YOUR CUSTOMERS-WE ALL KNOW IT'S HAPPENING.
5) Text messaging users send or receive an average of 35 messages per day. (Source: Forrester Research) Peer-to-peer
communication through text messaging has become of core part of
society's communication infrastructure. Is there is any possible
communication that your customers and prospects would like to receive
via text message? I THINK SELLING VIA TEXT MESSAGING IS HORRIBLE PERSONALLY. TEXT MESSAGING HELPS YOU FIND PEOPLE-TELL THEM WHATSUP- AND IS, IN EFFECT, LIMITED TO PERSONAL MESSAGES- VITAL BUSINESS MESSAGES-NO SALES! UGH!
6) Email opens on smartphones and tablets have increased 80% over the last six months. (Source: Litmus) Mobile
devices have become a major source of email usage. Make sure that your
email marketing message displays properly on mobile devices to maximize
the results of your sends.
THIS IS A GOOD POINT. WHICH IS WHY MY NEW LOGO ROCKS.
7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. (Source: Display Search) Internet
connectivity is becoming standard for all devices. With the internet
becoming a bigger part of the living room, plan for how this change
might disrupt your current broadcast marketing tactics. THIS IS INTERESTING. WILL COMPUTERS DISPLACE TVs--? THIS IS THE AGE OF CONVERGENCE. BUY YOUR HARDWARE ACCORDINGLY.
8) By 2016, more than half of the dollars spent in US retail will be influenced by the web. (Source: Forrester Research) Commerce is shifting more and more online. Make sure that you have a method to easily sell your product or service online. Tweet This Stat!
9) In any given week, less than 0.5% of Facebook fans engage with the brand they are fans of. (Source: Marketing Science) Brands aren't providing the right kind of content and experience to engage their fans. Ask your Facebook fans what type of content they want to see, and then give it to them! I WONDER WHY SOMEONE THINKS FANS WOULD KNOW WHAT KIND OF CONTENT THEY WANT THAT AN ACTUAL BRAND WOULDN'T KNOW. I'D LIKE TO SEE AN EXAMPLE OF WHEN FANS ARE SURVEYED- THEY TELL E THE BRAND SOMETHING THAT WORKS.
10) 45% of the world's 2 billion internet users live in Asia. (Source: Ecommerce Europe) If
you actively sell and market to Asian markets, the internet is a
channel that can't be ignored. Understand how internet usage and habits
differ in Asia compared to the United States. IF YOU'RE SERIOUSLY INTO E COMMERCE THIS IS RELEVANT- MOSTLY IT'S NOT.
11) 61% of emails received at professional email accounts are non-essential. (Source: Mimecast) Inboxes
are overflowing with marketing email. Use personalization, proper
timing, and offers valuable to the recipient to break through the
clutter and be seen.
12) 20% of Facebook users have purchased something because of ads or comments they saw there. (Source: Ipsos) People
are influenced by, well, other people. Use paid and organic marketing
on Facebook to influence the conversion actions that drive your
business. WE ALL HATE FACEBOOK'S NEW INTERRUPTING ADS.
13) 17% of the top 1000 search terms on Twitter "churn over" on an hourly basis. (Source: Twitter) Twitter is all about novelty and news. Publish more frequently and focus on timely content to appeal to Twitter's hungry users.
14) U.S. consumers send 2.304 trillion text messages per year, up from 2.052 trillion in 2010. (Source: CTIA) Wow!
That is a ton of text messages. If you are marketing to heavy texting
demographics, consider incorporating a text message opt-in as part of
your campaign.
15) 40% of the accounts and 8% of the messages on social media sites are spam. (Source: Businessweek)
Email isn't the online platform with a spam problem. Take the time to
customize your social media account and content so you stand out from
the spam bots.
16) 88% of adults in the US have a cell phone, 57% have a laptop, 19% own an e-reader, and 19% have a tablet. (Source: Pew Internet)
The cell phone is the dominant communication tool in the United States,
but information consumption is fragmented. Optimize your digital
marketing for all of the screens and devices used by your target
audience.
17) 64% of smartphone owners are use their mobile devices to shop online. (Source: eDigitalResearch) The smartphone is ripe with impulse shopping revenue. If you sell goods online, target specific campaigns to smartphone users. Scary!
18) YouTube users watch more than 3B hours of video per month. (Source: YouTube) Video
is a major part of the online experience, but it's different from
traditional broadcast productions. When integrating online video into
your inbound marketing strategy be sure to consider not only production
value, but length. Most successful online videos are less than two
minutes long.
19) About 1 in 3 bloggers are moms. (Source: Nielsen) When
looking for blogging expertise, look no further than the mommy
bloggers. Everyone has influence and expertise you can learn from and
leverage. I can see where Mommy blogging is successful. Where else do you have so many college educated people in a situation where they are learning "on the job" and need to share and exchange information with peers? Mommying is terrifying. I'm kind of glad there wa sno internet in my early Mommying years because it would have given me one more thing that would distract me from my children. Work was already distracting. Those with no work have more time for this.
20) 73% of smartphone owners access social networks through apps at least once per day. (Source: Lightspeed Research) Social is mobile. Make sure that content you're sharing on social networks -- like your blog articles and landing pages -- are optimized for mobile devices.
21) 91% of online adults use social media regularly. (Source: Experian) Social
media is fully integrated into communication culture. Make sure it is
an integrated part of your marketing strategy, too.
Which of these internet marketing statistics was the most surprising to you?
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Thursday, April 26, 2012
MEDIALIGHT : Is Content Free?
9:27 AM |
Posted by
LEADERHUNTRESS |
David Simon doesn't think so. Not do I - but watcha going to do about it when people think watcha is a word?
According to mediabistro today quoting GalleyCat today (and then me quoting mediabistro quoting GalleyCat (as in, er, free content free for all!) , in Simon's new website, The Audacity of
Despair,' he says: '''''''I'm a
writer, and while I'm overpaid to write television at present, the truth is that
the prose world from which I crawled -- newsprint and books -- is beset by a new
economic model in which the value of content is being reduced in direct
proportion to the availability of free stuff on the Web.
''''' In short, for
newspapers and book publishers, it has lately been an e-race to the bottom, and
I have no desire to contribute to that new economy by writing for free in any
format.'''''''
Simon expresses reservations about blogging
culture and what it's doing to his former profession of journalism (Simon was a
Baltimore Sun reporter). I'm tuning in. http:www.DavidSimon.com.
Really, any guy who can note "the prose world from which he crawled" is worth listening to.
Wednesday, March 28, 2012
Son of Deepak Shows His Father's Leadership & Remains True to His Own Path as well
8:39 AM |
Posted by
LEADERHUNTRESS |
5 things Deepak Chopra can teach you about leadership
The spiritual guru's documentary has lessons for managers, speakers and executives alike, according to
"A filmmaker named Gotham Chopra was premiering his new documentary called "Decoding Deepak" about following his father, spiritual guru Deepak Chopra, around the world for a year. I am personally connected to the Chopras, so I probably would have seen the film regardless, but I didn't expect it to be quite so good."
Here are some of the leadership and marketing lessons Mr. Bhargava tookf rom the film:
1. "Be a guide, not a dictator. The thing about a spiritual guru is that sometimes people expect them to live by example. Deepak, however, is not a vegan (or even a vegetarian). He isn't fanatical about meditation and sometimes doesn't have all the answers. Yet if people want to live a more extreme version of life, he doesn't steer them away. His leadership helps guide without prescribing. In a world where plenty of people want to tell you what to think, who to marry and what to believe, his message is that you can believe what you want to believe"
We like this. Being holy does not equivocate being holier-than thou. Since Deepak is human, he acts and leads like one.
2. "Go beyond your niche. The easiest thing to do with a film like "Decoding Deepak" would have been to launch it to a "friendly" audience of celebrities who are his fans and would easily tweet about it to their millions of followers. That's the usual formula for something like this. Instead, Gotham Chopra chose to premiere the film in Austin at SXSW in front of a tech-savvy and possibly less spiritual audience. It was a risk, but if the film could stand on its own in front of a "real" audience, then the message could go far beyond Deepak Chopra's considerable fan base. "
A great challenge is attracting new audiences. Chopra's reputation precedes him which can act in his favor or against. Sounds like a worthy risk. How was the audience anyway?
3. "Share a personal story. Businesses in general are tragically bad at being personal or letting the personality of their people come through. In fact, many have policies in place to prevent it. In a film, however, telling a personal story is important to have the audience invest emotionally. Throughout his exploration of his relationship with his father, Gotham Chopra takes us into his journey as a father, a son and how his family manages to make it work. His struggles are human, and his journey is believable"
When a leader's personal story serves to assist or guide an audience of one or one million, it's worth relaying. It's a way to inspire and give hints on modeling behavior. However, we don't want stories from EVERY LEADER. Can you think of any leaders (popular ones) you can't stand- beside those in politics? Personally, I'll take Deepak any day of the week.
4. "Don't take yourself too seriously. Perhaps the most important lesson I took from the film was from a moment when Gotham and his father are in a train station in India. They are looking at a newsstand with several books and none of the more than 60 titles that Deepak Chopra has written are there. It is a brilliant reminder that even when you have amassed millions of followers and become a spiritual leader to the most famous and influential people alive, you can't take yourself too seriously. In a world filled with outsized egos from people who are little more than Twitter-famous, this may have been my favorite lesson from the film."
Which goes to my last point, of course. It's the journey that counts- not the amassed fortune and fame. Deepak teaches being in the present moment and not getting stuck in things that don't matter. Obviously he practices what he believes.
5. "Don't shy away from the truth. Every post-film question the audience asked after the premiere seemed to focus on whether Deepak felt the film did a fair job of portraying him. He wasn't always the hero, but the film was accurate and it was honest. To his credit, Gotham Chopra shared that his father didn't ask for any edits or revisions after seeing the final cut."
Of course, now I want to see the film. Thanks to Freud (or no thanks to Freud), there is always that separation of parent-child that rears its mighty head to propel individualism, and evolve the species. That Deepak didn't ask for an edit is not surprising. Why would he? His son continues on his OWN path. It's a lesson for leaders and PARENTS who are leaders of sorts. I take it to heart.
Rohit Bhargava is the award-winning author of "Personality Not Included," a founding member of the Ogilvy 360 Digital Influence team, and Adjunct Professor of Global Marketing at Georgetown University. He also blogs at Influential Marketing Blog, where a version of this article originally ran.Monday, March 5, 2012
AND THE SURVEY SAYS . . .
10:57 AM |
Posted by
LEADERHUNTRESS |
What do Baby Boomers want in their retirement years?
They have a fairly specific wish list, according to an extensive survey released last month by the Consumer Federation of the Southeast and reported on Huffington Post, which called it “the group’s first major poll of retirement relocation preferences of the 78-million strong Baby Boom generation in a decade.”
It may not be the stuff of a David Letterman list, but this particular top-10 rundown, culled from the polled responses of more than 1000 Americans (ages 47 to 65), does present an interesting prioritized ranking of what was deemed most important by this study’s seniors in their retirement lives:
No. 1: Top-Quality Health Care.
No. 2: Affordable Housing.
No. 3: Warm Climate.
No. 4: Low Local Taxes.
No. 5: Affordable Recreation.
No. 6: Elder Care Services.
No. 7: Arts and Culture.
No. 8: Community Size.
No. 9: Access to Water.
No. 10: Life-Long Learning.
All the more reason to start building now. It’s never too late- Pension Parameters Financial Services (and the numbers).
To set up an appointment with Pension Parameters, call 212-675-9360 or 732-583-1313.
To set up an appointment with Pension Parameters, call 212-675-9360 or 732-583-1313.
Friday, February 3, 2012
CARDS & CONSEQUENCES
12:16 PM |
Posted by
LEADERHUNTRESS |
Credit American television viewers with this: their seeming ability to withstand, without losing their collective minds, what appears to be an numbingly unceasing barrage of TV commercials for 1) Law firms hawking their “IRS experts” as the ones you should hire for negotiations with the government to reduce your tax debt. 2) Celebrity pitchmen for reverse mortgages. First it was the late Peter Graves. Then it was Robert Wagner and former senator (and part-time thespian) Fred Thompson and now we have that gray eminence—can it really be him?--Henry Winkler. Or 3) Credit-card “debt consolidation”companies.
Is there money to be saved using any of the three? Yes, but the obvious catch is, they are all, in one form or another, options that themselves cost the customer money.
As part of the customer rapport at Pension Parameters - our customers speak to us frankly about their entire financial picture – since retirement planning decisions are made when considering ALL factors. It’s been reported that “overall, consumers now carry $2.48 trillion in debt, not counting mortgage debt.” Since we prudently serve the person along with the portfolio, we will always consider anything and everything that contributes to your financial health, with a focus on long-range retirement planning.
Saturday, January 14, 2012
Concordia Cruise Tragedy- Too much speculation
8:52 AM |
Posted by
LEADERHUNTRESS |
I asked Douglas Ward, author of Berlitz Guide to Cruising & Cruise Ships 2012, if he could comment on the Concordia tragedy Right now- he says-- there is too much speculation and it's too early – but I got a few initial comments. This is a very disturbing event and the world is watching with hope that those who are missing are found alive. (Melissa Lande, publicist, Berlitz US)
1. What implications do you think this has for the industry and the safety standards?
It is far too early to tell what the cruise industry as a whole will be doing as a result of the tragedy, but I am certain that the accident will bring into question the training of navigators in charge of cruise ships - particularly with regard to course deviation.
However, I am of the opinion that the hull design and stability calculations will also be important focus points, as will evacuation procedures in general. Today's cruise ships also have hull plating which is much than ocean liners of yesteryear (or like the Queen Mary 2's thick plating). From the pictures available, you can see just how much damage can be caused by a gash in the thin hull.
2. Will lifeboat drills and general safety procedures be toughened up?
In my book - which has been providing ratings to cruise ships for 27 editions based on numerous criteria - with safety being a priority, I stress the importance for passengers (including those that have cruised many times) to attend the Passenger Safety Drill. I do feel that ship's photographers, who take photos of passengers in their lifejackets during the drill aboard some of the large resort ships, should be banned. The drill is taken too lightly by some (crew, particularly concession crew, included), and there may need to be more focus on evacuation procedures in a blackout (or if lifeboat mechanisms and backup batteries fail).
At present, a Passenger Lifeboat Drill must be undertaken within 24 hours of leaving the port of embarkation. It would be better if this drill were conducted before a ship leaves the port of embarkation (many cruise lines already do this, but some do not).
3. What are your thoughts on how this could have happened, with all the high-tech navigation systems?
Because initial (speculative) indications suggest that the ship had deviated from its course, it could be that attention on the navigation bridge was not as it should have been. Perhaps recovery of the black box will help investigators to determine the sequence of events leading up to the disaster. The tragedy should, of course, never have happened.
Although even high-tech navigation systems can go wrong (think of your car sat-nav and you ending up in a field), it is extremely rare for them to do so. One thing is certain - we don't want this to happen again.
Most new ships have fully-enclosed navigation bridges, and so there is more reliance on high-tech systems - no one knows how to use a sextant anymore in the 21st century.
Because the ship was close to land, the loss of life is thankfully less than it would have been if the ship had been far out at sea.
Douglas Ward, in a 46-year career in cruising that has seen him log some 5,700 hours at sea on more than 1,000 cruises, is author, for the 27th consecutive year, of Berlitz 2012 Guide to Cruising & Cruise Ships.
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