LEADERHUNTRESS

OpenInvo is a business created by Emily Lutzker and a committee of founders who provide companies with access to untapped creative resources for innovation, and to offer support services to both buyers and sellers of intellectual property.

“Valuable innovation comes from unexpected sources. Creativity is rooted in putting seemingly disparate things together, so we created a technology platform where these disparate things could have a chance to cross-pollinate,” says Lutzker. http://www.openinvo.com/about-the-process.

While innovation consultancies and licensing agencies provide similar services, OpenInvo uniquely offers an access point to unexpected sources, rather than trying to generate innovation or scout innovation.Bringing creative types to people or institutions who can utilize those ideas, OpenInvo provides a win-win situation. The inventors win because they would not know how to bring their ideas to market; the companies win because they have access to fresh ideas.

“Imagination is one of the most vital qualities we have as human beings. It should not be confused with knowledge, skills, or talent, or even ambition. Imagination is the key to innovation, and it’s the basis of what will feed the US economy. People with great imagination are our natural resources – they should be nurtured and rewarded for the things they dare to dream,” says Lutzker. (And she means it.)

So far, OpenInvo, still in its infancy, has arranged/and is working on partnerships and new products, including:
 “Shockingly, I’m finding it as creative and exciting and fulfilling as any exhibition I ever had as an artist,” says Lutzker. “After all it’s based on building a business that sells creative ideas.”

Next from Open Invo: OpenInvo Studio, a series of workshops geared toward corporations that are designed to bridge the gap between the practical and the creative, imparting new skills for better teamwork, problem solving, efficiency, and fearlessness in the office. http://www.openinvo.com/openinvo-studio

BENEFITTING FROM OPENINVO’s RIGHT BRAIN CONCEPT

The OpenInvo Studio evolved naturally from the bigger concept that OpenInvo is a platform to support the innovation process; it is not simply the marketplace for ideas. With backgrounds in the arts and creative industries, we saw that the skills that these creative types use every day and often take for granted, are the key to what companies constantly ask for.